We're changing the game for subscription-first entrepreneurs...
✓ Proven, strategic frameworks and roadmaps
✓ Expert subscription-centered tech and tools
✓ Elite coaching, masterminds & support
✓ Entrepreneurial inspiration & camaraderie
... all in one place
What's Inside?
Discover what the inside of the community groups looks like. Get instant access to every community group, or pick and choose the ones you want by scrolling down.
What They Say...
Tom Ansu has built TWO businesses with 1,000's of subscribers, over $200k in MRR and partners with Alex for strategy & systems to elevate to new heights...
GET THE GROUPS BUNDLEWhat Alex Says...
I'm convinced we're building the ultimate hub for subscription entrepreneurs and this is genuinely where I'd join if I had to learn it all over again.
GET THE GROUPS BUNDLEBuild Your Own Mastery Experience
Choose the exact rooms, resources, and guidance tailored to your journey.
Community Groups

Growth Lab $49.99/mo
Strategies, coaching, success stories, case studies, live sessions and premier support to enhance your business' growth.

Mindset Circle $19.99/mo
Let's be real, this industry is rife with overwhelm, stress, fear of failure and failure to launch. Let's overcome all of it.

Launch Pad $19.99/mo
Gearing up to launch is a minefield and a mess. Enjoy proven frameworks, strategies and roadmaps with real support.

Strategies $49.99/mo
Strategies for ideation, launch, growth, scale, resources, tech stacks, latest best practice, cutting-edge concepts & world-best support and community.

Subbly Ops $19.99/mo
Let's be real. Subbly university is a mess and support is dead. If you use Subbly, this A-Z coaching from certified experts and personal support are your only hope!

Save 40%
$99.99/mo
Everything. All at once. Best value for access to every subscription secrets group to build your unbeatable arsenal of subscription coaching & support.
Coaching, Courses & "Done-for you's"

THE Framework $1597 $999
The only Subbly framework for ultimate subscription success. Harness all of the features of Subbly, in the same framework I deliver for clients paying $10-15k. Incorporates strategy, A-Z framework, support + ALL groups access.

Mastermind $199/mo
Direct coaching and mentorship with me in my mastermind setting. Membership includes 2 x monthly coaching calls, one-to-one support, all-groups access to elevate your subscription business into the stratosphere.

Subbly Revamp $1499
Get your Subbly website front-end entirely overhauled, optimizing user flow, conversion strategy, building a gorgeous aesthetic tailored just for you. Normally $3499 - one-time payment $1499 for access and strategy call w/Alex
Join the ultimate hub for subscription entrepreneurs
The best place to start is a free trial of our all-groups bundle where you'll experience a mix of strategy sessions, action plans, interviews with inspiring subscription entrepreneurs, roadmapped training, swipe files, coaching and support.

REASONS TO JOIN THE COMMUNITY
$99.99/mo all-groups access with FREE 7-day Trial
Ideate, strategize, launch, scale and find mental clarity with industry-best support to optimize your unique subscription journey.
Unlimited access to every strategic room, resource and strategy in the SS ecosystem.
• 🚀 Launch Accelerator – Step-by-step launch blueprints & strategies
• 🎯 Conversion Room – Live website best practice + funnel teardowns
• 🔁 Retention Lab – Reduce churn, boost lifetime value
• 📈 Growth Lab – Upsell systems, dashboard deals, monetization tactics
• 🧠 Founders Mindset – Stay focused, resilient, and visionary
• 🛠️ Subbly Ops Room – Advanced feature tutorials, system walkthroughs
• 💬 (Future groups coming soon – included automatically)
+ PLUS +
✅ Weekly Strategy Drops across launch, marketing, funnels, retention & tech
✅ Live Coaching Sessions & Hot Seats with Alex + special guests
✅ Real-World Case Studies + Success Breakdowns worth $10,000's
✅ Swipe Files, Email Templates, & Plug-and-Play Resources
✅ Exclusive Founders-only Slack Channel for accountability + collaboration
✅ Priority Access to Alex’s Support + Feedback
Why I'm Different...
Hey, I’m Alex Fleck, Founder of Subscription Secrets.
With 20 years in marketing, 16 years in the subscription industry, and 15 years coaching entrepreneurs, I know what it takes to build, optimize, and scale a thriving subscription business.
I’ve run Zenith Online Marketing, built multiple subscription brands (Valor Vault & The Keeper Box), and spent 5 years using Subbly—with 4 years as a Subbly Certified Expert helping entrepreneurs leverage the platform to its full potential.
Unlike many who teach after launching just one box, I’ve spent decades mastering real strategy, guiding startups, and helping subscription founders turn passion into profit.
My approach fuses deep coaching with hands-on experience—cutting through overwhelm to give you the tools, strategy, and support to succeed.
CHOOSE YOUR LEARNING MODE
JOIN THE SUBSCRIPTION COMMUNITY
Exclusive Access to Subscription Expert/Entrepreneur Interviews, Latest Strategies & "Subscription Soliloquies"
Free 7-day trial & $99.99/mo thereafter